Android TV’s New Curated Content Row Provides You an Apple-Like Subscription Feature

Google is rolling out a brand new update to Android TV that provides a curated content material row on the high of the screen and an Apple-like subscription feature that allows one-click signups for paid streaming providers like Starz and HBO.

The update was announced on the Google Blog, the place we received to see the brand new curated content material row in action.

When the update hits, you’ll see 4 shows or movies which have been hand-selected by Google with an accompanying quick video snippet preview. Click on it, and also you’ll be instantly despatched to the content material.

After all, in case you don’t have already got entry to that streaming service, you’ll be prompted to enroll in it utilizing Android TV’s new one-touch subscription characteristic that plugs in all of your info robotically and enrolls you within the service.

In response to Google, the simple enrollment characteristic is beginning first with the Starz app, DC Universe, and EPIX NOW, and can then be rolled out to different streaming providers.

Android TV vs Apple TV

Now, nobody would ever mistake the unmistakable rows of Android TV for the placard-heavy UI of Apple TV, however the brand new curated content material part and one-touch subscription signups do bear some resemblance to Apple’s tvOS.

Should you’ve by no means used it earlier than, tvOS has an identical one-touch signup characteristic that lets you join any streaming service to your Apple ID, permitting you to login with out having to create a separate account – just about simply what Android TV will provide beginning with this subsequent update.

That is to not say Apple was the first to develop the concept – in reality, Google and Facebook have each used an identical characteristic to login to third-party apps with out having to enroll in separate accounts for years, so it solely is sensible to convey it to Android TV, too.

  • Talking of Apple TV, here is the most recent information on tvOS 14