Want to know the most recent with new Samsung TVs? Not like earlier years, Samsung won’t be having a physical presence at IFA 2020 this coming September, despite the large onsite tech expo nonetheless being scheduled to go forward.
The Korean Herald stated that Samsung – often one of the biggest attendees – would be a no-show, with Samsung confirming the decision to TechCrunch shortly after.
“We have taken the exciting resolution to share our latest news and bulletins at our own digital occasion in early September. Whereas Samsung is not going to be taking part in IFA 2020, we look ahead to our continued partnership with IFA in the future.”
As a substitute, AV lovers will have the ability to tune into an online reveal of Samsung’s upcoming QLED TV releases and (possibly) prototype units.
IFA isn’t usually as big an occasion for Samsung TVs as CES, which operated in Las Vegas every January – and it’s likely any really giant announcements can be saved till then, when Samsung launches its 2021 TV vary. For context, the principle Samsung TV reveal at IFA 2019 was a new 55-inch dimension for the Q900R 8K QLED.
We’re not sure what precisely Samsung will have cooking, however we don’t expect it will be anything we’d must be in individual for.
To attend, or not to attend
A lot of the tech world is uneasy about congregating en masse in a single conference heart in Berlin, and for good reason. Even as nearly all of Europe eases lockdown measures, even small group gatherings within the pub nonetheless feel risky, with social distancing guidelines within the UK nonetheless asking the public to keep 1-2 meters of distance away from one another.
It is smart for TV manufacturers to suppose twice about risking the health of their workers when digital choices are accessible, particularly given how crowded the main halls of IFA can get. To not point out ‘arms on’ demonstrations of new {hardware}, which we’re certain a number of journalists will wish to keep away from.