Ed: An earlier model of this text talked about WP-Engine. A spokesperson for the corporate wished to make clear that Ben Metcalfe is not and hasn’t been with WP Engine for several years. Sanity due to this fact is not backed by WP Engine, or the people behind WP Engine.
A new start-up that hopes to revolutionize how companies handle their content material has launched the completion of a $9.3 million Series A funding spherical, and confirmed additional additions to its spectacular list of backers.
Sanity, dubbed the “the ultimate content material platform,” already powers a community of better than 50,000 content material materials creators and handles more than 3 billion API calls monthly.
The corporate’s most recent funding round was led by Threshold Ventures, nevertheless further curiously, the list of various funders includes Ev Williams, the co-founder of Twitter, Medium and Blogger, Stephanie Friedman (as soon as of Microsoft) and Monochrome Capital, the enterprise capital agency launched by Ben Metcalfe (the co-founder of WP Engine).
Sanity differentiates itself from other CMS platforms by visualizing content as a dynamic ingredient contained in the digital expertise – one factor subject to common change. Shoppers differ from e-commerce companies to brands seeking to create interactive experiences to further conventional publishing suppliers.
One of the reasons why Sanity is inflicting such a stir is due to the truth that its financial backers positively know a factor or two about digital content. Metcalfe, specifically, can level to his work as a result of the co-founder of the primary WordPress digital expertise platform.
“Sanity has reimagined the headless CMS, bringing content materials nearer to the developer the place it may well exist because the defacto content material system of report throughout a complete group,” Metcalfe acknowledged in a press release. “With CMS so near my roots, I couldn’t be extra delighted that Sanity is the inaugural investment for Monochrome Capital.”
Regardless of the start-up’s successes thus far, it appears as if it may well face competitors from different firms looking for to shake up the world of content creation. Completely different new players, together with Shogun, Commercetools, Strapi, and Contentstack, are additionally making their mark.