IFA 2020: Europe’s biggest Tech Show

IFA 2020

IFA 2020 is very completely different this year, identical to just about each different tech occasion on the calendar, however, it’s nonetheless happening – and we’re seeing plenty of new tech introduced on the Berlin expo (and from live-streamed areas around the world), even because it attracts to a detailed.

From new headphones to 8K TVs, here we have rounded up all of the news so far from IFA, plus what you possibly can count on from all the big identify tech corporations yet to make their bulletins.

IFA (it stands for Internationale Funkausstellung or international radio show) is Europe’s reply to CES, held each year in Berlin so that the tech manufacturers of the world can show off their wares – and in order that we are able to get a sneak preview at what the next 12 months in shopper devices is going to seem like.

The IFA 2019 show was a packed one, as traditional: we noticed new phones from Nokia, new TVs from LG, laptops from Razer and Asus, the Sonos Transfer, AKA the first moveable speaker from Sonos, smartwatches from Garmin and Fitbit, and far more moreover.

This time around, the ongoing pandemic means that far fewer people will be attending IFA – only a select group of invited journalists and industry representatives are going to be on the bottom, whereas IFA is often open to the general public too.

The decreased visitor numbers, when it comes to commerce, media and the general public, has meant some manufacturers decided that it isn’t worth the danger in bringing their biggest releases to the present this year.

In some ways that’s higher for these of us that will not be touring to Berlin, as a result of extra of the event can be streamed over the net and obtainable to view from anyplace. If you wish to tune in, we’ll clarify how you are able to do that below.

Nonetheless, even when the format of IFA 2020 is completely different to the norm, our in-depth protection of it will not be – we’ll deliver you all of the gadget information and product bulletins as they occur, proper right here, within the first week of Sept.

IFA 2020: what you need to know

  • What is IFA? Europe’s biggest technology showcase, held in September every year in Berlin, and attended by a lot of the major gamers within the business.
  • When is IFA 2020? This year’s occasion continues to be going forward within the German capital, although portions of it have moved to a web-based format: the important thing dates are September 3-5.
  • Which brands are exhibiting? Just about all the key tech companies can be concerned ultimately or one other, with Apple being the one vital exception – Apple prefers to carry its personal occasions and follow its own schedule.

All the news from IFA 2020

Phones and tablets

It hasn’t precisely been a bumper year for phones and tablets at IFA 2020, however, there have been nonetheless a number of new gadgets that caught our eye – and the main focus was very a lot ojn 5G.

Samsung gave us what might be its most cost-effective 5G phone, the Galaxy A42 5G, whereas Qualcomm’s newest chipset guarantees to deliver laptop smarts to our 5G phones – and it may make them cheaper than ever earlier than.

Tablets had been few and far between this year, although TCL has launched a brand new line-up of budget-friendly Android tablets to compete with the Amazon Fire range.


Wearables at IFA 2020 has largely been dominated by smartwatches, with the launch of the brand new Samsung Galaxy Fit 2, the Honor Watch GS Pro, Honor Watch ES, and a brand new TCL smartwatch designed for seniors, full with a fall detection function.

Considerably unsurprisingly, we noticed battery-powered face masks from LG – this nifty gadget doubles up as an air air purifier, although the corporate was cautious to not recommend that it’s going to stop coronavirus infections.

philips hue

Home cinema

TVs, soundbars, and projectors dominated IFA 2020 – not least because of Philips’ bumper crop of latest gadgets, together with a brand new OLED TV and home audio system.

Samsung additionally had an honest display with a extra consumer-friendly 8K TV (each in terms of worth and dimension), as well as the world’s first HDR10+ projector and an outdoor QLED TV.

smart speaker


Noise-cancellation was the name of the game for audio at IFA 2020, with new noise-cancelling headphones and true wi-fi earbuds from JBL and Philips. Meanwhile, Qualcomm revealed its new ANC Adaptive technology, which improves the noise cancellation of poorly fitting earbuds.

On this planet of the audio system, we noticed a brand new Sonos Move-style moveable smart speaker from Harman, as well as a number of rugged waterproof speakers from JBL.

News by brand

We’re conserving our ears pressed firmly to the bottom and we have all of the information you want on the top manufacturers at IFA 2020, so regulate the sections below to learn everything that is emerged from every producer.

IFA 2020: Samsung

Technically, Samsung is not attending IFA 2020 – but it did run an online occasion at the same time as IFA, so it is nearly the identical factor. The occasion was known as Life Unstoppable and happened on September 2 (the day earlier than IFA begins, which is typically the day for press occasions).

That event brought us a new 8K Samsung TV that’s cheaper than the Q800T QLED, in addition to a new Samsung Galaxy Match 2, which may challenge Fitbit’s wearable crown with two-week battery life. Samsung additionally unveiled a new high-end projector that could rival the finest projectors, as well as a UK/Europe rollout of its outdoor QLED TV, The Terrace.

And that’s pretty much it – which is not surprising considering what number of devices Samsung unveiled in August, including the Galaxy Buds Live and the Galaxy Note 20.

We did, however, additionally catch sight of a wireless charger device that can juice up three devices without delay – say, earbuds, a smartwatch, and a smartphone all in tandem – which is fairly neat.

LG usually has an enormous presence at IFA, although issues are clearly completely different this year. LG opted out of a bodily presence and as a substitute introduced a digital showroom, although there is not a lot in the best way of latest gadgets.

LG CTO Park Il-Hyung delivered a keynote presentation on-line, largely concerning the future potential of LG’s ThinQ AI platform, and the promise of extra LG smart home equipment to return.

The LG Velvet smartphone (which is successfully the LG G9) broke cowl ahead of the occasion, as did news of a new LG CineBeam HU810P projector with adjustable 48-300 inch pictures (although currently only for US audiences).

LG did additionally announce a new battery-powered face masks that doubles as an air air purifier. Whereas LG was careful not to declare this masks will defend you from the novel coronavirus, the corporate mentioned that it seeks to “resolve the dilemma of do-it-yourself masks being of inconsistent high quality and disposal masks being briefly provided.”

IFA 2020: TCL

IFA 2020

TCL is well-known for its affordable TVs, and it not too long ago made the leap into smartphones as nicely, so we had been looking ahead to seeing what it has in store for IFA 2020 – and it didn’t disappoint.

TCL unveiled a large variety of merchandise throughout varied classes, together with new tablets, a smartwatch designed for seniors, true wi-fi headphones, a brand new e-paper display, and even foldable phones. Nicely, the latter we have seen earlier than, however, TCL has offered some updates on foldable merchandise that it is unveiled however not yet launched.

The main one value mentioning is the TCL 10 Tab Mac, which is a 10.1-inch tablet with a stylus, designed to emit much less blue mild and restrict eye pressure. However, TCL additionally introduced a smartwatch with fall detection known as the Transfer Time Household Watch (yup), and a paper-like digital show tech known as Subsequent Paper (prone to launch in a tool subsequent year).

We did not hear something about new TCL TVs, although, regardless of IFA 2019 seeing two 8K TVs debuted by the Chinese model.

IFA 2020: Huawei

Huawei’s points with the US and its companies proceed to rumble on, nevertheless it’s actually dedicated to IFA 2020, describing it as an “excellent platform” for selling “merchandise and methods” – so count on extra in the way of merchandise and methods at IFA 2020, which might be something from phones to an imaginative and prescient for the future of 5G.

Huawei has a variety of electronics in its portfolio, from laptops to tablets to phones, and so we may see nearly anything at IFA 2020. Last year we saw a brand new phone and a brand new cell chipset from Huawei at IFA, and whereas we’re not precisely positive what’s coming this time around, it will be value searching for.

IFA 2020: Honor

With Huawei comes its more affordable sub-brand Honor, whose theme this year is ‘Expand Your Smart Life.’

The Honor Magic Watch 2 sits in our list of the finest smartwatches, and Honor has just unveiled its successor – nicely, nonsecular successor – and another novel smartwatch.

The corporate additionally confirmed off some laptops and two tablets: the Honor Pad 6 and Pad X6, which are two low-cost Android tablets.

The 2 new Honor smartwatches are the Honor Watch GS Pro, a ruggedized version of the Magic Watch 2 with a number of extra features and guarded design, and the Honor Watch ES, a health smartwatch that appears curiously just like the Huawei Watch Match (Huawei is the parent firm of Honor, and the manufacturers have beforehand put out eerily-similar watches too).

Check out our hands-on Honor Watch ES and Honor Watch GS Pro reviews.

IFA 2020: Philips

Philips had a lot of new products on offer at this year’s IFA-adjacent virtual briefing.

The brand has released not one however three new pairs of noise-canceling headphones. The Philips H9505 are a pair of over-ear headphones, subsequent up there’s Philips’ flagship true wi-fi earbuds, the T8505, and the Philips T8505, which seem like the Apple AirPods.

All three pairs include a hybrid lively noise cancellation system, which adapts to your environment. Philips has now additionally introduced a brand new wi-fi dwelling audio ecosystem for connecting Philips TVs and soundbars, primarily based on the multi-room capabilities of DTS Play-Fi.

The announcement has naturally come alongside a lot of new TV and audio merchandise Philips little doubt hopes you’ll be connecting collectively on its platform, such as the 2020 flagship Philips OLED+935 television, the Philips Fidelio B95 soundbar, or Philips’ new W6505 / W6205 wi-fi audio system.

IFA 2020: Realme

IFA 2020

Realme has mentioned it’ll positively be at IFA 2020 in its new kind, the corporate’s first look at IFA, and it has gone on file saying {that a} massive announcement is on the best way – little doubt a smartphone of some description, although we’re not fairly positive which one (the Realme launch schedule might be tough to maintain track of).

The Realme X3 Pro might be the phone that will get unveiled, a follow-up to the two X3 phones that we have already seen, however at this level it is largely hypothesis. When you’re out there for a brand new smartphone, then Realme is one of the names to regulate in the course of the IFA 2020 occasion.

IFA 2020: Qualcomm

The opening keynote for IFA 2020 was from Qualcomm president Cristiano Amon, and revealed a lot of new processors for all completely different sorts of tech, together with the Snapdragon 8cx Gen 2 for computer systems, and in addition a brand new 5G smartphone chipset that sits far beneath its current ones – presumably which means that 5G phones are about to get less expensive.

Qualcomm additionally introduced a brand new know-how designed to enhance noise-canceling headphones; in line with the corporate “Qualcomm Adaptive ANC is designed to boost person consolation and supply constant sound high quality for actually wi-fi earbuds by adapting its efficiency to fulfill variations in how an earbud suits in a person’s ear, and adapt in real-time to modifications in fit because the earbuds are in use”.

IFA 2020: what else to expect

A lot extra tech corporations can be collaborating in IFA 2020, overlaying phones, wearables, dwelling home equipment, smart dwelling equipment, laptops, TVs, tablets and far more moreover. They’re often a number of surprises every year too, so we’ll be looking out for something out of the bizarre.

From the largest names in know-how to startups which are simply getting off the bottom, IFA 2020 guarantees to be one other packed {hardware} showcase – even when it is largely taking place on-line slightly than in actual life. Preserve checking again to remain in contact with all of the information and product launches coming out of IFA 2020.

Even corporations which have determined to skip IFA this year might have bulletins around the identical time because of the present. Sony is often an enormous presence on the tech expo, and whereas we have simply had the Sony WH-1000XM4, the time might be proper for a brand new pair of true wi-fi earbuds to observe up from the Sony WF-1000XM3.

Once more, nothing is confirmed however we might count on a few of IFA’S traditional massive gamers to point out off some tech earlier than the vacation season.